Creating a logo for a Travellers Point

TRAVELLERS POINT is a contemporary travel lifestyle brand and platform designed for modern wanderers.
Client: | TRAVELLERS POINT |
Industry : | Travel |
Scope : | logo and packaging design |

Brand Name
TRAVELLERS POINT
Suggested Tagline
Every Journey Begins Here

3. Brand Brief
TRAVELLERS POINT is a contemporary travel lifestyle brand and platform designed for modern wanderers. Whether you're a solo explorer, a digital nomad, or a family vacationer, Travellers Point serves as a curated hub for travel inspiration, planning, and community. With a commitment to authenticity and discovery, the brand offers resources, insights, and experiences that go beyond the guidebook.
Positioned as a digital-age travel companion, Travellers Point combines convenience with curated experiences, making it a go-to destination for passionate travellers seeking stories, not just sights.

Brand Philosophy
At TRAVELLERS POINT, we believe travel is not just about places—it’s about people, stories, and memories. Every destination is a doorway to a new perspective, and we’re here to make sure your journey is immersive, seamless, and unforgettable.
Core Values:
• ✈️ Authenticity: Highlighting real travel experiences and hidden gems
• 🌐 Connection: Building a global community of passionate travellers
• 📍 Discovery: Encouraging exploration beyond the ordinary
• 💼 Trust: Providing well-researched, user-driven travel content and services
🧭 Brand

Brand Storytelling
Born from the desire to map meaningful travel moments, Travellers Point is more than a name—it's a mindset. It represents the place where journeys converge, ideas are exchanged, and adventures begin.
What started as a local travel journal evolved into a platform where stories and itineraries intertwine. Whether it’s trekking through the Himalayas, sipping coffee in a European alleyway, or road-tripping across the American Southwest, Travellers Point marks that magical intersection of dream and destination.
We don’t just show you where to go—we inspire you to live the journey.

Brand Typography
Based on the logo's travel-centric and lifestyle vibe, the following typefaces are recommended:
Primary Typeface: ➡️ Raleway – An elegant, modern sans-serif with a sense of movement and clarity. Use for: Logo, Headlines, Navigation
Secondary Typeface: ➡️ Open Sans – Versatile and clean, great for readable content across devices. Use for: Body text, Paragraphs, Blog content

Color Palette (based on logo style and travel brand tone)
While the logo PDF does not reveal specific colors, here is a suggested palette reflecting a global, grounded, and explorative aesthetic:
• Ocean Blue (#007B9E): Represents travel, freedom, and adventure
• Sunset Orange (#F49D37): Energy, enthusiasm, optimism
• Sand Beige (#F5E5C0): Comfort, wanderlust, natural charm
• Charcoal Gray (#2F2F2F): Stability, elegance, legibility
These colors should be confirmed against the logo’s vector files or usage context.

Logo Style & Interpretation
The TRAVELLERS POINT logo captures the essence of motion and direction—possibly featuring travel-related symbols like a compass, map pin, or globe, interpreted from the name. The visual style is modern, crisp, and memorable—ideal for a brand that lives on digital and mobile platforms.
The use of clean lines and balanced spacing suggests clarity and ease, while the bold lettering implies confidence in guidance and community curation.

Tone of Voice
• Inspirational yet informative
• Friendly, not overly casual
• Curious, encouraging exploration
• Always optimistic and inclusive
Example: "Let your next great story start at Travellers Point—where every path leads to discovery."

Applications & Use Cases
• Website/Blog: Destination guides, travel tips, visual journals, itinerary builders
• Mobile App: Travel log, bookings, community chat, location pins
• Social Media: Instagram reels, user spotlights, travel quotes, reels from the road
• Email Campaigns: Weekend getaways, "hidden gems" newsletters, seasonal itineraries

Brand Promise
“Wherever you're going, start at Travellers Point.”
We promise to provide travelers with more than directions—we offer inspiration, insight, and a sense of belonging.



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