EQUAL is a contemporary cosmetic brand designed with a vision to infuse elegance, simplicity, and natural sophistication into daily beauty rituals.

Kirav Media’s Creative Direction
Kirav Media developed the brand’s digital identity and storytelling with a focus on:
Consistency: Cohesive visual language across product packaging, social media, and web content.
Human-Centric Storytelling: Emphasizing inclusivity and self-care.
Modern Aesthetic: Clean layouts, warm color accents, and calm typography.
Credibility: Scientific yet approachable tone in all communication touchpoints.
Outcome: A brand that radiates trust, balance, and universal appeal — blending aesthetics and authenticity seamlessly.