Discerning men seeking elegance and heritage in Indian attire — including grooms, wedding guests, and formal ethnicwear enthusiasts.

Name: Nawab Saheb

Category: Premium Ethnic Menswear

Target Audience: Discerning men seeking elegance and heritage in Indian attire — including grooms, wedding guests, and formal ethnicwear enthusiasts.

Brand Positioning: Regal. Rooted. Refined.

Core Idea: Nawab Saheb represents the grace and majesty of India's royal past — reborn in contemporary ethnic fashion. It is not just a label but a lifestyle for men who carry heritage with pride and sophistication.

At its core, Nawab Saheb is a homage to regal tradition. Drawing from the rich legacy of India’s princely states, the brand brings forth a refined collection of garments that reflect prestige, dignity, and timeless masculinity.

The philosophy stands on three pillars:
1. Elegance is Eternal – Trends come and go, but class remains.
2. Tradition with a Modern Pulse – Keeping the spirit of royalty alive while innovating for the modern man.
3. Wear Your Heritage – Fashion is temporary, but culture is eternal.

"Where Legacy Meets Luxury"
Once upon a time, royalty defined style — sherwanis embroidered with gold threads, turbans draped with pride, and footwear echoing grandeur. Nawab Saheb brings this story to life for the modern era.

Founded to revive the elegance of the nawabs, every design is steeped in historical richness — yet styled for the contemporary connoisseur. Whether it’s a wedding, a cultural celebration, or an elite gathering, Nawab Saheb ensures every wearer walks like royalty.

Primary Typeface:
• Serif (e.g., Cinzel / Playfair Display) — Classic, regal, and elegant Use for headers, logo elements, and quotes.

Secondary Typeface:
• Sans Serif (e.g., Lato / Montserrat) — Clean and modern Use for body text, descriptions, and subheadings.

Typography Style Notes:
• Mix classic serif fonts with clean, minimal sans-serifs to reflect the blend of tradition and modernity.
• Letter spacing should be generous and refined; avoid cluttered or playful styles.

Primary Colors:
• Royal Maroon / Deep Burgundy (#6B1E1E) – Represents nobility and timeless richness.
• Ivory / Soft Cream (#F9F5EF) – Balanced elegance with a heritage undertone.
• Gold Metallic (#D4AF37) – Symbol of opulence and regality.

Accent Colors:
• Charcoal Black (#1A1A1A) – Formal sophistication.
• Desert Beige (#D8CAB8) – Earthy, traditional Indian textile feel.
Use a muted, luxurious palette. Avoid overly bright or modern neon tones.

• Voice: Authoritative, refined, and poetic.
• Tone: Warm, respectful, and subtly indulgent.

Examples:
• “Crafted for the man who wears tradition like a crown.”
• “Each thread, a tribute to kingship.”
• “Where your story meets your stature.”

• Showcase product in grand yet minimalistic settings — marble interiors, antique mirrors, low lighting.
• Models should convey confidence and poise, not flamboyance.
• Highlight hand-embroidery, fabric texture, and drape in close-ups.

• Logo Usage: Metallic foil stamp on tags, embroidered on collars, subtle watermark in catalogs.
• Packaging: Ivory boxes with maroon-gold embossing, silk ribbon closures, royal crest sticker seal.
• Touchpoints: Invitations, event decor, showroom design, and social media should reflect Mughal-influenced elegance.